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Friday, July 23, 2010

Going to Bandung, Indonesia next Tuesday

Next week, I will be going to Bandung for 4 days 3 nights with my second sister working in Suchou, China as the Head of the Business English Department. I have partially sponsored her trip there and the total amount is RM4,079 including 2% credit card charges of additional RM80! Most likely we will go to factory outlet for shopping cheaper things like clothes, bags, etc. My initial plan was to go to Bali but my second sister wanted to do her factory outlet shopping in Bandung, so there was the change in plan. Anyway, Bali is not too attractive to me at there are several visits to Indian temples and to see monkey dance! This is not what I had in mind, so Bandung is a better choice. We will stay in a 4 star Aston Braga Hotel & Residence which includes tours like 6 hours half day shopping tour in Cihampelas and 12 hours tour the next day to Mount Tangkuban Perahu, Sariater Hot Spring, Shopping Rumah Mode, Heritage, Summit, Danar Hadi Batik and ITC Pasarbaru.

Tuesday, July 20, 2010

Enable Placement Targeting on Adsense Channels To Increase Revenue

Google Adsense is no doubt the best CPC advertisement platform for Advertisers as well as Publishers. If you are using Adsense for monetization on your website or blog and having nice amount of visitors then you should try enabling Placement Targeting of important spots on your blog. Actually spots or location of placed ads on your website are defined as “Channels” on adsense thru which you can track the CTR for particular ad slot. As you know, Adsense is a bidding based advertisement network where Advertisers bid for keywords on AdWords and then their ads become visible on sites. So here I will let you know the important of enabling “Placement Targeting” which will help Advertisers while making their decision about your site.

Placement Targeting is actually a way to tell Advertisers about a particular ad slot on your site. It allows AdWords advertisers to choose a specific spot on your site to place their ad. If your site is having good PageRank and Quality Traffic, Advertisers will even pay more for their ads to appear on your site or blog. In that way, you will generate more revenue from the same spot or ad slot. If they don’t do anything like that, your revenue will remain as it is. So by enabling “Placement Targeting”, you are actually adding a way for advertisers by providing them more information about the spot and your site.

How To Enable “Placement” Targeting on Google Adsense

Placement Targeting is done for channels on Adsense. For example, if you are having a channel named “Below Title – 336×280”for ads running below the title of each post. Now you want to enable this slot’s targeting so that Advertisers on AdWords can choose that location to place their ads. To enable Placement Targeting on that channel, go to “Adsense Setup” tab on top navigation of Adsense Dashboard and select “Channels” from the sub-navigation bar. There you can see all channels created by you. Find that particular channel for which you want to enable placement targeting, and click on “edit” link on right side of that channel. Now edit window for that channel will open, there you can see a check box for “Targeting – Show this channel to advertisers as an ad placement”. Check the box to enable the same.

Friday, July 16, 2010

Get USD$3 to Set Bing as Default Search Engine

If you decide to set Microsoft Bing as the default search provider in your web browser, Bing will send you $3 donation code which you can use towards a public school classroom project of your choice on DonorsChoose.org.

There is a limit of 1 donation code per user. Bing promises to donate up to $100,000 in $3 donation codes during the promotion. Remember donation codes may only be used at DonorsChoose.org and will expire on August 31, 2010.

DonorsChoose is an online charity that makes it easy for anyone to help students in need. Public school teachers from America post classroom project requests on DonorsChoose.org for small things like pencils etc, then people donate small amounts to the project they like. Once a project reaches the funding goal, DonorsChoose deliver the materials to the school and you get photos of your project taking place, a thank-you letter from the teacher, and a cost report showing how each dollar was spent. If you give over $100, you’ll also receive hand-written thank-you letters from the students.

Will this $3 help Bing displace Google as default search engine in your browser?
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